Corporate photo booth: the ideal activity for your team building events in 2026
Organising a team building day or a corporate party always comes with the same challenge: finding an activity everyone enjoys, from the intern to the managing director, without blowing the budget or spending weeks organising everything. In 2026, the photo booth has become the number one solution for companies. And the figures speak for themselves: 92% of guests use the photo booth when there is one at an event.
In this article, we explain why the photo booth is the ultimate corporate activity, how to fit it into your different events, and above all how to get a real return on investment from it.
Contents
- Why the photo booth is a hit with companies
- The 6 ideal occasions for a corporate photo booth
- Corporate branding: your brand at the heart of the activity
- Photo booth vs other corporate activities: the comparison
- The concrete return on investment
- Which package for a corporate event?
- Company testimonials
- How to make your corporate photo booth a success
- FAQ
Why the photo booth is a hit with companies
It is a natural icebreaker
There is nothing like an impromptu photo shoot to relax the atmosphere. Colleagues who never talk to each other end up posing together, laughing and seeing each other in a new light. The photo booth breaks down hierarchical barriers for the length of a photo. The director posing in star-shaped glasses next to the new intern is the kind of moment that builds bonds for months.
According to a 2025 Eventbrite study, 78% of corporate event organisers consider photo activities the best tool for team cohesion. And for good reason: unlike a speech or a presentation, the photo booth puts everyone on an equal footing.
It takes no organising effort
Unlike an escape room or a cooking workshop, which require complex logistics, the photo booth is plug & play:
- No need to book a specific venue
- No groups to organise or time slots to manage
- No schedule to stick to
- No need for a host or a technician
- Colleagues come along whenever they like, at their own pace
- Setup in 5 minutes flat
With a Badabooth, the photo booth is delivered straight to your event venue. A colleague plugs it in, and off you go. No WiFi needed, no complicated configuration. The device runs completely on its own.
It is inclusive and universal
Everyone can take part, whatever their age, fitness level or personality. No competition, no losers, just fun. That is crucial in a company where profiles are very diverse: the sporty colleague, the introverted colleague, the manager who hates role play… everyone ends up in front of the photo booth.
It creates shared content
On average, 400 photos are taken per event with a Badabooth photo booth. That is a lot of content your colleagues will share on their social networks, naturally boosting the visibility of your employer brand. Photos, animated GIFs, custom frames with your logo… every share is a free mini communication campaign.
The 6 ideal occasions for a corporate photo booth
Team building
Team building is the ideal playground for a photo booth. Indoors or outdoors, the photo booth fits naturally into any activity. Place it in a busy walkway so teams pass by naturally between two workshops. Group photos at the end of the day, with tired but happy smiles, are often the best ones.
Tip: create a photo challenge during the team building. Each team has to strike a series of set poses (the human pyramid, the serious photo, the group grimace…). The team with the best photos wins a prize.
End-of-year party
The company Christmas party is the perfect moment for a photo booth. The atmosphere is festive, people are relaxed, and photos with the Christmas decorations always go down well. It is also a chance to bring together teams who rarely cross paths day to day.
In 2026, the trend is for custom frames featuring a seasonal greeting from the company. Colleagues leave with a printed keepsake photo and an animated GIF they share on their social networks.
Company seminar
Set up the photo booth during coffee breaks or at the evening drinks reception. It is an excellent way to document the event while creating informal memories. The photos are then used for internal communication: newsletter, intranet, company social media.
For multi-day seminars, the photo booth creates a common thread between sessions. Participants come back to the photo booth every day, building a collection of memories that tells the story of the seminar.
Onboarding day
New starters take photos with their new teams. It is a fun way to build connections from day one. The photos are then shared in the internal directory or on the team’s Slack channel.
HR tip: customise the frame with “Welcome to [Company name]” and the start date. New colleagues love keeping this souvenir of their first day.
Trade show
On a stand, a photo booth draws in visitors and creates engagement. Photos with a frame in your brand colours then circulate on social media, extending your stand’s visibility far beyond the show.
The figures speak for themselves: a stand with a photo booth attracts on average 3 times more visitors than a standard stand. And every photo shared on LinkedIn or Instagram generates on average 15 to 20 extra views of your brand.
Afterworks and informal events
You do not need a big event to bring out the photo booth. A monthly afterwork, a leaving do, a celebration of a sales win… the photo booth adapts to every format. With the Smart package at €144 delivered (up to 30 people and 50 photos), it is a minimal investment for maximum impact on the atmosphere.
Corporate branding: your brand at the heart of the activity
For a corporate event, customising the photo frame is essential. It is what turns a simple activity into a genuine communication tool.
What you can customise
- Company logo built into the photo frame
- Brand guideline colours for perfect visual consistency
- Event name and date
- Event hashtag for social media
- Custom message (greetings, slogan, quote)
- QR code linking to a dedicated page (careers site, event landing page)
At Badabooth, frame customisation is included free of charge in every package. You create the frame yourself in our online frame editor, with your logo and your colours.
The impact on your employer brand
Every photo a colleague shares on their social networks with your logo and hashtag is free advertising for your employer brand. In 2026, when recruitment is a major issue, showing that your company organises fun, unifying events is a strong argument for attracting talent.
“We used the Badabooth photo booth for our end-of-year party. The next day, the photos were all over LinkedIn. We received 3 unsolicited applications the following week. The best HR investment of the year!”, Sophie, HR Director at an SME in Lyon
Photo booth vs other corporate activities: the comparison
Torn between several activities for your corporate event? Here is an objective comparison to help you choose.
| Criterion | Photo booth | Escape room | Cooking workshop | Interactive quiz | Karaoke |
|---|---|---|---|---|---|
| Budget (50 people) | €275 | €800-1,500 | €750-1,250 | €50-200 | €200-400 |
| Logistics | None | Dedicated venue | Equipped kitchen | Screen + sound system | Sound system + microphone |
| Duration | All evening | 1h-1h30 | 2h-3h | 30min-1h | Variable |
| Inclusiveness | Everyone | Limited groups | Limited groups | Everyone | The brave ones |
| Tangible keepsakes | Printed photos + GIFs | None | Cooked dish | None | None |
| Social media impact | Very strong | Low | Medium | Low | Medium |
| Host needed | No | Yes | Yes | Yes (host or app) | No |
| Employer brand | Strong (logo on photos) | Low | Low | Low | Low |
| Participation rate | 92% | 60-70% | 40-50% | 70-80% | 30-40% |
The verdict: the photo booth offers the best value for money and the highest participation rate. It is also the only activity that produces physical keepsakes and shareable content. For the same budget as an escape room, you can equip 3 to 4 events with a photo booth.
The concrete return on investment
Beyond entertainment, the photo booth has a real, measurable business impact. Here is the concrete data observed by companies that use Badabooth.
Impact on team cohesion
- 92% of participants say the photo booth encouraged interaction between colleagues
- Teams that use a photo booth at their events report a 25% rise in satisfaction in post-event internal surveys
- Group photos create shared memories that strengthen the sense of belonging
Impact on the employer brand
- On average, 35% of participants share at least one photo on their personal social networks
- Each photo shared on LinkedIn generates on average 150 to 300 impressions
- For a 100-person event, that potentially means 5,000 to 10,000 organic impressions on social media
- Companies that regularly share photos of internal events see their unsolicited applications rise by 20%
Impact on internal communication
- The photos feed the intranet, the newsletter and internal communication channels
- They serve as a basis for event reports and annual reviews
- Animated GIFs are especially popular on Slack and Teams
Cost per employee
| Package | Price | No. of people | Cost per person |
|---|---|---|---|
| Smart | €144 | 30 | €4.80 |
| Happy | €275 | 100 | €2.75 |
| Smile | €399 | 200 | €2.00 |
At €2 per employee for a 200-person event, the photo booth is the most cost-effective activity on the market. By comparison, an escape room costs €15-20 per person, and a cooking workshop €25-40.
Which package for a corporate event?
Badabooth offers three packages suited to every type of corporate event:
| Event | Number of people | Recommended package | Price | Photos included |
|---|---|---|---|---|
| Team meeting / Afterwork | Up to 30 | Smart | €144 (delivered) | 50 photos |
| Seminar / Annual party | 30 to 100 | Happy | €275 (delivered) | 150 photos |
| Trade show / Large event | 100 to 200 | Smile | €399 (delivered) | 400 photos |
All packages include:
- Free custom photo frame (with your logo and brand guidelines)
- Animated GIFs to liven up your social media
- Unlimited digital photos available after the event
- AirDrop for instant sharing on iPhone
- 5-minute setup, with no technician or host
- Delivery anywhere in Belgium 1 to 2 working days before your event, prepaid return
Explore our packages in detail or book your Badabooth directly.
Company testimonials
“For our annual seminar of 80 people in Lyon, the Badabooth was the most popular activity. We had nothing to manage: we plugged it in, and the teams had fun all evening. The photos with our logo are still circulating on our Slack 6 months later.”, Thomas, events manager, tech startup
“We have used the Badabooth for all our onboarding days since 2025. It has become a ritual: every new recruit gets a photo with their team framed in our brand design. It creates an immediate sense of belonging.”, Marie, HR Director, industrial group
“On our stand at Vivatech, the photo booth tripled our footfall. Visitors came for the photo and stayed to discover our solutions. We collected 40% more leads than the previous year.”, Alexandre, Marketing Director, IT services company
How to make your corporate photo booth a success
Choose the right spot
- Place the photo booth in a busy area (near the bar, the entrance or the buffet)
- Avoid isolated corners or overly noisy areas
- Allow 2 to 3 m2 of space in front of the device
- Make sure there is a power socket nearby
Communicate in advance
- Mention the photo booth in the invitation
- Create a dedicated hashtag and share it in advance
- Send a teaser by email or on Slack the day before the event
Maximise participation
- Put a simple instructions sign next to the photo booth
- Provide a few fun props if you like (hats, glasses, signs): they are not supplied, and the booth already offers animated emojis that follow faces
- Run a best photo contest with a small prize
- Managers who go first set the example and encourage participation
Make the most of the photos after the event
- Share the best photos in the internal newsletter
- Create a shared album on Google Drive or your intranet
- Post a selection on your company social media (with colleagues’ consent)
- Use the photos in your HR communication materials (careers site, job ads)
FAQ
Does the photo booth work without WiFi?
Yes, the Badabooth runs completely on its own, without a WiFi connection. Photos are stored on the device and can be retrieved after the event. AirDrop sharing also works without WiFi as it uses Bluetooth.
Do we need a host to run the photo booth?
No, that is one of the big advantages of the Badabooth. The device is 100% self-service: colleagues take photos of themselves. Setup takes 5 minutes and requires no technical skills.
Can we customise the frame with our company logo?
Absolutely. Frame customisation is included free of charge in every package. You create your design in our online editor with your logo, your colours and your guidelines.
How many photos can we take during an event?
It depends on the package chosen: 50 photos (Smart), 150 photos (Happy) or 400 photos (Smile). On top of that, digital photos are unlimited. For a corporate event of 50 to 100 people, the Happy package (150 photos) is generally ideal.
How does delivery work for a corporate event?
The Badabooth is delivered 1 to 2 days before your event, directly to the location of your choice (office, reception venue, hotel…). The return is prepaid: just drop the parcel off at a UPS access point. Delivery and return are included anywhere in Belgium.
Is the photo booth suitable for a trade show?
It is actually one of its best uses! On a stand, the photo booth draws in visitors, creates engagement and generates content shared on social media. The custom frame with your logo turns every photo into a marketing tool.
Can the photo booth be used outdoors?
The Badabooth is designed for indoor use, but it can be used outdoors under cover (marquee, tent, awning). Avoid direct exposure to sun or rain to guarantee photo quality and the safety of the device.
How far in advance should we book?
We recommend booking at least 2 weeks in advance, especially in high season (May to September and December). For last-minute events, get in touch: we will do our best to help you out.
Ready to liven up your next corporate event? Discover our packages for every budget, or read our guide to 8 corporate party entertainment ideas for even more inspiration.
Organising a specific corporate event? Contact us for tailored support.
